We’ve all heard the age-old expression: “perception is everything”, or maybe even more dramatically, “perception is reality”, the latter attributed to political consultant Lee Atwater.
The way a program or organization is perceived by its customers, employees, and even the public at large triggers an emotional response that determines how people engage with it. Ultimately, these perceptions can influence the success (or failure) of that program or organization over time.
If the perception is one of trust and value, customers interact favorably (even generously) with engagement, with their dollars, and with word of mouth referrals. If perception is negative, the impact can be devastating. For as much as someone may respond generously after a positive experience, people are even more likely (up to 50%) to respond negatively and even give negative feedback when they have a bad experience.
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No doubt, times are changing. The U.S. is in the midst of a historic presidential transition. Economic pressures and complexities continue to squeeze the purse strings of many businesses and workers. Technology evolves more quickly than we can adopt and adapt. Communication continues to speed up and diverge in myriad directions. Volatility and violence in our social fabric continues to create tension, leaving us on the edge of our seats curious about what is going to help.
One solution that is relevant across all aspects of our life today is security. Promoting ways to feel safe and secure helps everyone relax into whatever actions are needed to continue to move us in a productive direction. This applies to us as individuals, in our homes, in our businesses, cities, airports, and other dimensions of daily life. Security is an important element to promote productivity.
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We make many assumptions about our healthcare. We assume our doctors and nurses are well trained and know what they are doing. We assume that the ER is open when we need it and the facility where we receive care is clean as well as safe and secure. While legitimate expectations, they are not always the case.
To be fulfilled, these standards require intention and diligent implementation. Security today is especially critical as the face of our society is shifting in a more volatile direction. Patient privacy and security is at risk if entry protocols aren’t tight or if a facility isn’t maintained properly.
When it comes to healthcare security, having an effective program requires planning, training and consistent implementation. Our latest whitepaper, 3 Key Components of an Effective Healthcare Security Program, walks through the most critical aspects of healthcare security and introduces some ways to ensure your program delivers.
Learn how to make your healthcare security program as effective as possible: